Skip to main content
GamesRadar+
GamesRadar+
GamesRadar+ The Games, Movies, TV & Comics You Love
Search GamesRadar+
View Profile
Xbox Series X
Nintendo Switch
Nintendo Switch 2
Tabletop Gaming
Toys & Collectibles
Retro Gamer
Newsletters
Total Film
Gaming Magazines
Why subscribe?
Subscribe from just £3
Takes you closer to the games, movies and TV you love
Try a single issue or save on a subscription
Issues delivered straight to your door or device
From£9.99View
Summer Game Fest
New games for 2025
Upcoming Switch 2 games
Switch 2 stock
Recommended reading
Borderlands
Borderlands 4 is getting “a TON of awesome DLC,” including “a range of free and paid updates,” according to Gearbox boss Randy Pitchford, who continues to be “stoked” that the game is only $70
Borderlands
Borderlands 4’s $70 price is “extremely unlikely” to have been influenced by backlash to Randy Pitchford’s “real fan” comment, Baldur’s Gate 3 publishing director says, even if he thought it was “gross”
Borderlands
“I don’t know” how much Borderlands 4 will cost, Gearbox boss says, but it had “more than twice the development budget for Borderlands 3” and “it might be” $80 like some Nintendo and Xbox games
Borderlands
Gearbox boss Randy Pitchford says it’s “not my call” if Borderlands 4 costs $80, but “if you’re a real fan,” you’ll find a way to buy it anyway
Borderlands
Borderlands 4 isn’t $80 after all, publisher confirms, weeks after Gearbox boss Randy Pitchford enraged the community by saying a “real fan” would pay that much
Borderlands
Borderlands 4 has “a huge slate of post-launch content planned,” and its “Bounty Packs are going to be similar to Headhunter Packs from Borderlands 2”
Borderlands
Borderlands 4 boss Randy Pitchford responds to “real fans” backlash by doubling down on the fact he doesn’t set the price: “If you want the truth, here it is”
Action RPGs
Borderlands
Borderlands 4
Borderlands 4 won’t get a big discount or hit subscription services any time soon, Randy Pitchford says, as it “took over 5 years” for Borderlands 3 and “it will be even longer” for this game
27 June 2025
Hope you’re all as “stoked” about that $70 price tag as he is
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.
(Image credit: Gearbox)
If the $70 price tag on Borderlands 4 is a little too steep for you, well Gearbox boss Randy Pitchford says that unfortunately, you’re going to have to wait a long time before it goes dirt cheap or hits subscription services like Game Pass.
Speaking on Twitter (again), Pitchford points out the 95% discount Borderlands 3 is currently at thanks to the 2025 Steam Summer Sale, bringing the price from $60 to a mere $3. But if you’re hoping to see a similar price slash on Borderlands 4, it won’t be any time soon according to him.
“Sales like this and Borderlands 3 showing up on console subscription programs took over five years from the game’s launch,” Pitchford says about Borderlands 3’s major discount. “And to set expectations, it will be even longer before this kind of thing happens in the next cycle with Borderlands 4,” he adds.
You may like
Borderlands 4 is getting “a TON of awesome DLC,” including “a range of free and paid updates,” according to Gearbox boss Randy Pitchford, who continues to be “stoked” that the game is only $70
Borderlands 4’s $70 price is “extremely unlikely” to have been influenced by backlash to Randy Pitchford’s “real fan” comment, Baldur’s Gate 3 publishing director says, even if he thought it was “gross”
“I don’t know” how much Borderlands 4 will cost, Gearbox boss says, but it had “more than twice the development budget for Borderlands 3” and “it might be” $80 like some Nintendo and Xbox games
Sales like this and Borderlands 3 showing up on console subscription programs took over 5 years from the game’s launch to happen. Take advantage when it’s here! And to set expectations, it will be even longer before this kind of thing happens in the next cycle with Borderlands 4. https://t.co/5Jg9j2ILzaJune 26, 2025
Borderland 4’s $70 price tag was welcome news to those who were fearing it’d actually cost $80, fears which weren’t helped by Pitchford telling players “if you’re a real fan”, you’d buy it for those 10 extra dollars. Borderlands publisher 2K put the $80 fears to rest a couple of weeks ago, when it confirmed the latest instalment will cost $70, a price which Pitchford now says he is “so stoked” about.
Pitchford has steadily been keeping the hype train going for Borderlands 4, revealing the game has “more skills per character” than Borderlands 2 and 3 had combined, and calling Borderlands 4 better than Borderlands 3 “by every measurement we have, including subjective ones”, leaving fans with high expectations.
Borderlands 4 director says the FPS is “more intense” than others in the series while Randy Pitchford hints its toughest boss hasn’t even been shown.
Sign up to the GamesRadar+ Newsletter
Weekly digests, tales from the communities you love, and more
Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
See more PC Gaming News
Gearbox Software
Xbox Series X
Nintendo Switch 2
PlayStation
Freelance contributor
I’m a freelance writer and started my career in summer 2022. After studying Physics and Music at university and a short stint in software development, I made the jump to games journalism on Eurogamer’s work experience programme. Since then, I’ve also written for Rock Paper Shotgun and Esports Illustrated. I’ll give any game a go so long as it’s not online, and you’ll find me playing a range of things, from Elden Ring to Butterfly Soup. I have a soft spot for indies aiming to diversify representation in the industry.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.
Borderlands 4 is getting “a TON of awesome DLC,” including “a range of free and paid updates,” according to Gearbox boss Randy Pitchford, who continues to be “stoked” that the game is only $70
Borderlands 4’s $70 price is “extremely unlikely” to have been influenced by backlash to Randy Pitchford’s “real fan” comment, Baldur’s Gate 3 publishing director says, even if he thought it was “gross”
“I don’t know” how much Borderlands 4 will cost, Gearbox boss says, but it had “more than twice the development budget for Borderlands 3” and “it might be” $80 like some Nintendo and Xbox games
Gearbox boss Randy Pitchford says it’s “not my call” if Borderlands 4 costs $80, but “if you’re a real fan,” you’ll find a way to buy it anyway
Borderlands 4 isn’t $80 after all, publisher confirms, weeks after Gearbox boss Randy Pitchford enraged the community by saying a “real fan” would pay that much
Borderlands 4 has “a huge slate of post-launch content planned,” and its “Bounty Packs are going to be similar to Headhunter Packs from Borderlands 2”
Latest in Borderlands
Borderlands 4 director says the FPS is “more intense” than others in the series while Randy Pitchford hints its toughest boss hasn’t even been shown
Borderlands 4 creative director says new endless quests “remind me of the simpler missions from BL1,” which became harder to make as the games got more complex
Gearbox confirms Borderlands 4 will get photo mode in a post-launch update: “We’ve always planned for it”
Borderlands 4 gets an M rating from the ESRB as it warns of “enemies bursting into chunks” and dialogue such as “I’m gonna go home and have sex with my wife”
Borderlands 4 has “more skills per character than in Borderlands 3 and 2 added together,” Gearbox CEO Randy Pitchford says: “We’re working late on Fridays for you”
Borderlands 4 isn’t a “cynical” sequel that’s only being made “to meet the market,” but because Gearbox wants to improve movement like it improved Borderlands 3’s gunplay
Latest in News
An extended version of the live-action Spider-Man movie with the best Rotten Tomatoes score is swinging into movie theaters this fall
Capcom revealed some Resident Evil Requiem gameplay and it’s a big day for people who like walking down hallways
Fantastic Four: First Steps press release has removed one major cast member, leaving fans to wonder if the character has been cut
You should probably plug in your Switch and 3DS games every 5 to 10 years to keep them from breaking, preservation activists say
Monster Hunter Wilds is getting more PC improvements, but they don’t seem to address the CPU issues tanking the game’s performance
Resident Evil Requiem director says Leon Kennedy is “quite a bad match for horror,” and that’s why he’s totally, 100% not in the game even a little bit
GAME REVIEWS
MOVIE REVIEWS
Death Stranding 2: On the Beach review: “This tarpunk delivery epic is more Metal Gear Solid than ever, for better and worse”
Rematch review: “As with Rocket League, the just-one-more-game pull is magnetic”
Tron: Catalyst review: “Disc slinging is a thrill in this gorgeous rendition of the series, but I’m let down by a time-loop story that falls flat”
FBC: Firebreak review: “A disappointingly bland multiplayer FPS that’s missing far too much of what made Control special”
Dune: Awakening review: “Both extremely compelling and extraordinarily boring, sometimes at the same time – yet still a true Dune love letter”
M3GAN 2.0 review: “A bold sequel with a slightly underwhelming conclusion”
28 Years Later Review: “Enough terror, splatter and suspense to satisfy”
Predator: Killer of Killers review: “Great characters, thrilling action, and gorgeous Arcane-esque animation”
From the World of John Wick: Ballerina review: “Brilliant action, even if the plot gives you a sense of déjà vu”
Karate Kid: Legends review: “Better than Karate Kid (2010), nothing on Karate Kid (1984)”
Squid Game season 3 review: “A staggeringly excellent final season wraps up one of the greatest Netflix shows ever”
Ironheart review: “A relic of Marvel’s content-at-all-costs era”
Star Trek: Strange New Worlds season 3 review: “The show’s most assured run of episodes to date”
Doctor Who season 2, episode 8 spoiler review: ‘The Reality War’ is “a mix of the good, the bad, and the truly baffling”
Doctor Who season 2, episode 7 spoiler review: ‘Wish World’ is “an exciting and ambitious” start to the season finale, with hints of WandaVision
GamesRadar+ is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.
Contact Future’s experts
Terms and conditions
Privacy policy
Cookies policy
Advertise with us
Review guidelines
Write for us
Accessibility Statement
Future Publishing Limited Quay House, The Ambury,
BA1 1UA. All rights reserved. England and Wales company registration number 2008885.
Please login or signup to comment
Please wait…