Denny Hamlin and the No. 11 team will have King鈥檚 Hawaiian on board for this coming weekend鈥檚 NASCAR Cup Series race at Echopark Speedway, formerly known as Atlanta Motor Speedway. It will mark the company鈥檚 first time as the driver鈥檚 primary sponsor. Notably, 2025 marks King鈥檚 Hawaiian鈥檚 75th anniversary.Back in January, Joe Gibbs Racing announced that they had signed a multi-year agreement with King鈥檚 Hawaiian. Under that agreement, it was stated that Hamlin would drive the No. 11 King鈥檚 Hawaiian Toyota Camry XSE in four Cup Series events in 2025.The Quaker State 400 is hence the first of those four races. The others on the roster are Daytona International Speedway on August 23, Bristol Motor Speedway on September 13, and Martinsville Speedway on October 26.The good news is that Denny Hamlin has won at all four racetracks. Speaking of the newfound alliance, the Tampa, Florida native said in a release,鈥淲e鈥檙e very excited to welcome King鈥檚 Hawaiian to our team. It鈥檚 certainly a product we are very familiar with in our household and a great brand that has made a strong commitment to our sport. I鈥檓 looking forward to all the exciting things that we can do on and off the track to elevate their program to the next level.鈥滲esides backing Hamlin in four points-paying races, King鈥檚 Hawaiian will serve as the No. 11 team鈥檚 associate partner throughout the season. As per Jayski, such a deal at JGR is 鈥渧alued in the low seven figures annually.鈥17 races into the season, Denny Hamlin sits third in the championship standings with 545 points to his name. He has three wins already and is going for his fourth.Denny Hamlin reacts to NASCAR鈥檚 next rumored street race destinationThere have been rumors that the NASCAR Cup Series might make a trip to San Diego for the first time in its history to host a regular-season, points-paying race in 2026. Recently, Denny Hamlin expressed his thoughts on the same.Following the closure of Auto Club Speedway, formerly known as California Speedway, in 2023 for renovation, NASCAR was reportedly looking for options to host an event in Southern California. Speaking of it on his Actions Detrimental podcast (via Yahoo Sports), Denny Hamlin said,鈥淚 don’t hate it. I certainly think that San Diego sounds like a place I’d like to go. I mean, sure, I guess.”鈥淚t seems like they’re really in favor of street races out. So, if they’re hellbent on it, San Diego seems like a destination to do that,鈥 he further added.For now, all eyes are on Atlanta Motor Speedway for this coming Saturday鈥檚 race. The 260-lap event will stream live on TNT Sports, 7 pm ET onwards. Fans can also listen to radio updates on PRN and SiriusXM NASCAR Radio.