Road traffic collisions remain the number one killer of young adults in the UK, but a third of under-24s say they don鈥檛 speak up when feeling unsafe in the car with friends, for fear of feeling awkward or seeming boring. A new survey of young drivers by Admiral Motor Insurance found that while 79% of young adults behave differently behind the wheel with friends in the car, a third wouldn鈥檛 call out risky driving, even if they felt uncomfortable. Department for Transport data shows over a quarter of UK road casualties are aged 17鈥29, and newly qualified drivers are four times more likely to be involved in a fatal crash when carrying same-age passengers, according to Brake. Over half of young drivers admit they drive differently with friends in the car – from turning up the music to driving faster or even carrying more passengers than seatbelts. Nearly half have already experienced a crash or near miss while driving with friends. In a new campaign, Your Ride Your Rules, Admiral has teamed up with BBC Radio 1鈥檚 Jeremiah Asiamah @jeremiahasiamah , viral duo the Polson Twins @polsontwins and lifestyle creators Ella & Benn @itsellaandbenn to share their own experiences of calling out risky driving, and the 鈥榬ules鈥 they live by to turn awkward silences into confident conversations – including assigning roles before the journey and using humour to take away the awkwardness. The film sees them speak from their own experiences, including Jeremiah who reflects on being involved in an accident as a passenger last year. The Polson Twins, Andrew and Ashley, who have amassed over three million likes on TikTok, explain how Admiral鈥檚 Your Ride Your Rules campaign made them think about their approach to speaking up: 鈥淲e鈥檙e lucky that we鈥檝e never felt awkward with each other, but it can be much harder when you鈥檙e in a car with mates. It鈥檚 easy to fear judgement – we don鈥檛 want to seem boring by telling someone to go slower or turn music down, but something like that could actually save lives. 鈥淔or us, comedy has always been the most natural way of dealing with awkward situations. Of course it鈥檚 a serious topic, but if you can turn it into a bit of a laugh, it can feel less intimidating. Ultimately, if they鈥檙e good mates, they鈥檙e not going to judge you for keeping everyone safe. Worst case they say you sound like their nan, but who doesn鈥檛 love their nan?!鈥 As part of the campaign, Admiral is inviting young adults to privately ask questions about how to tackle conversations with friends about safer driving through Instagram鈥檚 鈥楢dd Yours鈥 feature. In return, the campaign creators and behavioural psychologist Jo Hemmings will be sharing their advice on the platform. As well as providing answers on Instagram, Jo shares some general tips to keep in mind: Admiral鈥檚 Head of Motor, Adam Gavin, said: 鈥淵oung adults fear creating awkwardness or seeming boring to their mates when calling out risky behavior in the car. This is completely understandable, and I think most people, regardless of age, could recall a time when they felt awkward in a car either as a driver or a passenger. Driving is essential for many young adults embracing their independence – any approach to road safety must empower them, not hold them back. 鈥淵our Ride Your Rules aims to give young adults the confidence to speak up in a way that feels comfortable for them. By partnering with Jeremiah, Ella and Benn and Andrew and Ashley, we鈥檙e hoping to spark conversations about shared responsibility, whether you鈥檙e a passenger or driver, and provide practical ways to encourage these discussions.鈥 For more information, visit: www.admiral.com/yourrideyourrules