This Pride Month, “rainbow capitalism” no longer comes with a pot of gold.The June celebrations that only a few years ago prompted corporations to display their brightest rainbow logos on social media, LGBTQ+-themed collections in storefronts, and extravagant floats at city parades have seen a decrease in corporate support amid President Donald Trump’s crackdown on DEI initiatives.A number of major brands have scaled back their visible support of high-profile Pride Month events this year, while others are withdrawing their sponsorships entirely, even as their internal values remain the same. Some told Business Insider they are redirecting their support from corporate-sponsored events to more employee-led Pride Month initiatives.The cutbacks have left some Pride organizations scrambling for ways to cover event costs, and some have scaled down their celebrations.In New York City, Heritage of Pride, the organizer of official Pride Month events across the city, reported a budget shortfall of $750,000 after a quarter of its corporate sponsors pulled back their funding, The New York Times reported in May.Here’s how 15 brands have changed their approach to Pride events this year.