鈥淭he eroding financial health of customers and their fear that economic conditions may worsen are driving customers鈥攅specially younger ones with growing deposits鈥攖o seek financial advice from their retail bank at an accelerated pace,鈥 said Jennifer White, senior director for banking and payments intelligence at J.D. Power. 鈥淭his combination presents a golden opportunity for retail banks to rise to the challenge and offer services and advice that go beyond the transactional. Customers are shifting their focus from longer-term goals such as investment and retirement planning to more immediate concerns like paying bills, reducing debt and sticking to a budget. Banks that are attuned to their customers鈥 pain points and can provide relevant and frequent financial advice will be positioned to benefit from a loyal customer base.鈥