CADBURY has made a major change to Fudge bars and customers are fuming.
The chocolate giant has once again reduced the size of its Fudge mulitpack, with customers now getting four bars instead of five.
Packs of four are still being sold for £1.40, even though bigger packets were sold for the same price a few month prior
Cadbury has faced backlash from customers, especially parents who put the treat in their children’s lunch box.
Leaving a review on Tesco’s website, one angry parent branded it “shrinkflation in action”.
“Apparently these are no longer meant to go in kids lunchboxes any more because there are 5 days in the school week, not 4.”
They added: “The price hasn’t changed though .”
While another upset customer asked: “When will it stop? Not a happy customer! Same goes for fudge bars.”
And a third shopper said: “Same price, fewer bars. Not good.”
Cadbury told The Sun changes to product sizes is a “last resort” for the business, blaming “higher input costs” for the change.
They said: “This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.”
It is not the first time Cadbury has reduced the size of its chocolate products.
Cadbury reduced packs of Freddos from five to four and Cadbury Dairy Milk multipacks were cut from nine bars to seven.
More recently, the brand slashed the size of it’s Dairy Milk Little Bars multipacks by a third.
Packs of four are being sold for £1.40, even though packs of six cost the same last month.
MORE CADBURY NEWS
The confectionery giant has recently rolled out a number of new flavours for customers to enjoy.
That includes new Cadbury Dairy Milk Summer Edition bars such as the Iced Latte flavour.
The choc is wrapped in cold-activated packaging that transforms in the fridge.
A new limited edition Twirl bar has also been rolled out across stores.
The Twirl White Dipped is coated in white chocolate and customers are saying it reminds them of the discontinued Flake Snow.