I don’t blame Rangers fans for their caution but it’s time to take handbrake off and enjoy the ride – Keith Jackson

I don’t blame Rangers fans for their caution but it’s time to take handbrake off and enjoy the ride – Keith Jackson

It might finally be the time for Rangers fans to take the handbrake off their own levels of excitement.

To give it a good old Yank, so to speak, and then sit back and enjoy the ride for once.

It’s only natural that there will be supporters of the Ibrox club who would prefer to proceed with caution. And, really, who could blame them?

After suffering years of trauma inflicted upon them by unrelenting disappointment and disingenuous leadership, they have more than earned the right to adopt a glass half empty approach to anything which approaches good news.

Perhaps some of the painful lessons learned along the way have helped to change the mindset and to slash back on the hubris which built up during their own period of domestic supremacy from the mid to late 80s all the way into the turn of the century and beyond.

But which, just lately, has started to feel like a very long time ago. They have gone from the dominators of all they could survey to the downtrodden in their own back yard. Their collective spirit crushed over time by a succession of dysfunctional regimes – and individuals – varying from the incompetent to the incorrigible.

What’s that saying, once bitten twice shy? This is a support which has been emotionally mauled over and over by the very people who they were supposed to be able to trust.

And, for that very reason, new owner Andrew Cavenagh and his vice chairman Paraag Marathe may have a job on their hands in order to convince the support en masse that they really do have its best interest at heart.

Quite rightly, this will require actions rather than words but, even though there is much for them to do, the manner with which this pair announced themselves on Monday morning may already have gone some distance to allaying any lingering, legacy suspicions.

Cavenagh does not consider himself to be a natural communicator. Having built up his own personal fortune from a career spent in the comparatively mundane world of health insurance, the man from Philadelphia does not present himself with rings and bells attached.

When he addressed the club’s shareholders for the first time at an EGM in Glasgow city centre the other day he spoke in concise sentences and with the minimum of hyperbole.

He certainly didn’t use five words where only a couple were required. On the contrary, he was straight, direct and measured in his messaging and it came as such a far cry from some of the more bombastic charlatans who have taken to that same stage over the last 15 years or so, all promising jam tomorrow.

There was an element of that too from Cavenagh. There had to be.

He is well aware of the depth of this club’s desire to reclaim some sort of competitive relevance from across the city, where Celtic have been stock piling Scottish football’s silverware for so long almost without challenge.

But, compared to what has come before, there was something much more understated, believable and credible about the strategy he intends to bring to the table.

At one point he was asked from the floor to explain what’s in it for him, which was a perfectly reasonable question given all that has gone on before.

Cavenagh and his consortium have arrived on the scene from across the pond and without gravitating to Glasgow through some sort of emotional pull. And given the vast track record of malign motivations which have brought so many others to the door, it was perfectly correct to question Cavenagh’s intentions.

His answer, however, was pretty much word perfect.

Cavenagh responded by insisting he has not yet hatched an exit strategy to make a return on his money at some future date – only a plan to grow the club’s value as a business in the here and now.

“We’ll figure out the exit plan after the growth,” was Cavenagh’s succinct reply.

That’s where the monetary value lies for this US based group. That’s where this deal makes commercial sense.

Given the money the £75m they have spent to scoop up a 51 per cent controlling interest, as of today, Rangers is valued at around the £150m mark which, in European terms, is something of a snip. It may have cost twice that amount for them to take control of Celtic, for example.

Clearly, they believe they have spotted an opportunity to grow this number and feel they have the wherewithal and experience to multiply it significantly during their time at the helm.

But this takeover also represents the beginning of a labour of love where Cavenagh is concerned, even though his club allegiances have always lied south of the border with Arsenal.

It has been his long held ambition to own and run a European football club and, at the turn of the year, Cavenagh cleared his own decks – stepping down as CEO from his company ParetoHealth – in order to pay Rangers his full attention.

That move alone indicates how seriously he is taking this new chapter in his life. And the fact that he has brought Marathe and the San Francisco 49ers along for the ride, is another indication of the levels of professionalism which will be applied to the project.

The influence and enormity of the 49ers brand has the potential to unlock access to commercial partnerships the likes of which former CEO James Bisgrove could only dream about when he was busy selling anything that wasn’t nailed down, albeit without making any discernable difference to the club accounts.

Cavenagh also believes more than two decades of experience with the NFL giants and more recently at Leeds United will make Marathe an invaluable asset in the boardroom, not least because Rangers can now plug into the 49ers cutting edge, data driven technology for player recruitment.

Max Aarons should become the first new signing of the American era when the full-back completes a loan move from Bournemouth over the next 24 hours. Conor Coady is also close to arriving from Leicester City as newly appointed head coach Russell Martin looks to reconfigure a failing squad.

Granted, these are hardly the kind of headline grabbing moves for which some Rangers fans may have been hoping back in February when Sports Record first revealed that Cavenagh’s revolution was on the way.

Rather, they point to a more measured, carefully calculated approach to the transfer market, rather than the scatter gun model which has been rolled out over the last few summers.

Also, it should be stressed, there are likely to be bumps along the road as the Americans attempt to get to grips with the extremities of an entirely new and alien environment.

They may have to learn some early lessons along the way as they get to grips with the size and scale of the task they have taken on. And yes, it could get worse before it gets better if early mistakes are made and initial teething troubles are experienced.

But even so, this does feel like a moment for a long suffering support to release the handbrake and to let itself enjoy the ride.

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