In a recent episode of GNTALKS, Calum White, CEO and Founder of White & Co., shared insights into the rapid growth and evolving strategies of his real estate brokerage, which launched in 2021 with just eight employees. Now boasting over 400 brokers and staff and occupying a sprawling 41,000 sq. ft. office space, White & Co. has quickly positioned itself as a leading player in Dubai’s competitive real estate market.
Central to White’s leadership philosophy is the belief that taking care of brokers leads to better client service. This principle is reflected in the company’s core values—integrity, support, and innovation—guiding its mission as it expands its footprint in the industry.
When asked about the business strategy that underpins such explosive growth, White highlighted a robust recruitment process, ongoing professional development, and a commitment to fostering a collaborative environment. He emphasized that White & Co. distinguishes itself through a culture of support and a focus on teamwork, which enhances broker performance and client satisfaction.
A noteworthy initiative discussed was the implementation of a four-day workweek, which White noted has positively impacted company culture and morale, encouraging work-life balance while maintaining productivity. This approach is part of a broader strategy to adapt to the evolving dynamics of the workplace in the real estate sector.
White addressed the challenges encountered throughout the company’s rapid expansion, such as market fluctuations and recruitment hurdles. He attributed overcoming these challenges to agility in strategic decision-making and a firm commitment to industry-leading training for brokers, ensuring they are well-equipped to handle diverse property types across various communities.
Looking ahead, White expressed confidence in White & Co.’s ability to maintain its competitive edge by remaining adaptable and forward-thinking. He envisions a future where technology and personalized service are paramount in the real estate industry, and White & Co. is poised to lead the charge in this evolution.
Watch the full episode to learn more!