Starting June 24th in-game, players can participate in a special ChocoPie Pet event, collecting 鈥楥hocoPie Jelly鈥 and exchanging it for an exclusive, limited-edition pet. Each special pack also contains a unique redemption code that unlocks free in-game crystals, encouraging consumers to engage across both retail and digital platforms. Adding a competitive twist, CookieRun India is also hosting a smartphone giveaway contest: players who score 15 lakh points or more during the campaign period stand a chance to win one of 35 smartphones, blending fun, skill, and real-world rewards in one high-stakes gaming experience.
Seddharth Merrotra, Head of Business Development and Partnerships, KRAFTON India, said, 鈥淭his collaboration goes beyond co-branding鈥攊t鈥檚 about merging cultural nostalgia with today鈥檚 mobile-first lifestyle. ChocoPie is an iconic part of growing up for many in India, and CookieRun India brings that emotional memory into an interactive, digital format. These limited-edition packs are aimed at engaging both loyal Orion ChocoPie fans and a new generation of mobile gamers, offering something nostalgic and fresh in one irresistible package. We鈥檙e excited to create a playful and rewarding ecosystem where real-world treats unlock virtual adventures.鈥
Mr. Minwoo Kim, CEO, Orion Nutritionals India, added, 鈥淲e are delighted to announce our collaboration with CookieRun India, an exciting step that brings Orion ChocoPie into the imaginative world of mobile gaming. Through this partnership, we鈥檙e reimagining how fans experience that joy, blending the comforting taste of Orion ChocoPie with the exciting adventure of CookieRun India! It鈥檚 exciting to witness ChocoPie as a digital treat in a game loved by millions. We truly hope that this partnership becomes a memorable part of every player鈥檚 journey.鈥
Bringing it all together is a QR code printed on the special-edition Orion ChocoPie packs, enabling direct download or login access to CookieRun India鈥攎aking it easier than ever for curious snackers to jump into the action. This seamless integration of physical packaging with digital rewards is part of KRAFTON India鈥檚 broader effort to create engaging phygital experiences. By turning everyday consumer touchpoints into portals for play, and linking them to a snack that holds deep emotional value, the collaboration taps into both sentiment and curiosity, reshaping how players interact with their favorite titles both online and offline.
By combining collectible packaging, gamified rewards, and QR-powered engagement, the CookieRun India x Orion ChocoPie collaboration stands as a leading example of how brands can connect with India鈥檚 digital-first generation, merging sweet nostalgia with the thrill of gameplay in a way that鈥檚 fresh, fun, and unforgettable.