Cows on the roof? How to build a real-estate empire, Barbara Corcoran style.

In the viral video, which has so far amassed over 67,000 views, Corcoran shared the unusual strategies that she implemented in a bid to grow her business, although she noted that she by no means achieved her success “overnight,” adding that it took “years of quick thinking and hard work to materialize.”

Still, that didn’t stop her from revealing her more off-the-wall techniques, while also posting a series of throwback photos from the earliest days in her real estate career, which she launched in New York City.

Noting that her business was the “first brokerage on the internet,” Corcoran—who recently sold her longtime Manhattan penthouse within hours of listing it—explained that she took to tracking the prospective URLs of her competitors so she could see who joined the web behind her.

“When I was the first brokerage on the internet, I registered my competitors’ URLs so I could keep track of when everyone else woke up,” she shared, adding: “The big guys came calling last.”

Corcoran then revealed that she came up with a genius idea to use a market crash to her advantage by essentially conducting a real estate fire sale, one that ultimately netted her an incredible profit.

“[I] priced 88 apartments alike during a market crash and sold out within an hour. I made $1 million commission in a single day,” she added.

The entrepreneur also confessed that she had to bet on herself and aim high—even at the beginning of her career—noting that, to a certain extent, she had to fake it until she made it, at least where her status within the industry was concerned.

To that end, the “Shark Tank” investor wrote her own self-titled industry analysis, called The Corcoran Report, which she first published during a recession, relying solely on data from her own sales in order to offer a market evaluation.

“[I] wrote The Corcoran Report, declaring that NYC prices hit an all-time low, based only on my 14 sales for the year,” she confessed in the TikTok video.

Despite the lack of data in the report, her strategy worked, with Corcoran revealing in a previous LinkedIn post that she was stunned to find herself quoted in a New York Times piece just days after she’d published it.

“They quoted my report, and I couldn’t believe my eyes!” she recalled. “And right after that, our phones never stopped ringing. It immediately put us on the map. I could hear my salespeople answer the phones and say, ‘Oh, you’ve heard of us?!’

“I was still the same small company I was the week before, but I now had the power of the press behind me, and everyone treated us differently.”

But still, Corcoran didn’t stop her efforts to woo more clients—as well as their pets.

In fact, the industry expert shared that she even drew in new customers by appealing to pet owners and acting as both a real estate mogul and dog trainer.

“When the co-op board revealed they would start interviewing dogs, I taught dogs how to shake hands in Central Park,” she said.

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And she didn’t just drive business by training dogs, she also “took a job as a messenger delivering packages at night to help make ends meet.”

Unlike many other businesses at the time, Corcoran used the press to her advantage and even invited them to “open the elusive safe in the Guggenheim mansion without knowing what was inside.”

She revealed the safe ended up being “empty.”

And she even dressed up to draw attention. “I threw a company party where everyone dressed as nuns. It was a riot,” she said alongside a snap of members of the real estate company dressed up.

In addition to pretending it was Halloween, Corcoran revealed she also recruited the help of farm animals to make sales.

“I put real cows on the penthouse roof to help sell Stewart Mott’s overpriced apartment and got major press for it. (Yes, Mott of the applesauce empire),” she revealed.

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Lastly, to establish herself in the celebrity home market, Corcoran threw out an A-lister’s name—who wasn’t her client—and flew to success.

“I published the Madonna report based on what I imagined Madonna would want in a home. The media went wild and started calling me the ‘broker to the stars.’ She wasn’t even my client,” the 76-year-old said.

Just days before she candidly revealed her “unhinged” behavior, Corcoran welcomed Caleb Simpson, the TikTok star-turned-real estate influencer, into her NYC dwelling for one last time, offering an intimate glimpse of the property’s most impressive amenities, including jaw-dropping views of Manhattan’s iconic skyline.

In Simpson’s viral video, which has so far amassed over 545,000 views, Corcoran joked that even her most dedicated followers likely wouldn’t have “recognized” the pad when it was first listed, because she had removed all of her possessions in order to stage it for sale.

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Though she seemed firm in her decision to offload the abode—which she first came across in 1992, 23 years before she bought it in 2015—she confessed that she “can’t believe” she’s bidding farewell to the home after so many years.

Corcoran first came across the penthouse dwelling on the Upper East Side in 1992 when she was working as a messenger to make ends meet and delivered a letter to the unit’s resident.

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At the time, the opulent abode wasn’t on the market—nor would it have been anywhere close to fitting within Corcoran’s budget if it had been. Yet, she couldn’t get the property out of her mind.

“I thought, ‘My God, I’ve never seen anything as beautiful in my life,’” she told the New York Times.

So, she asked the then-owner to get in touch if she ever decided to sell her penthouse—a decision that she ended up making more than two decades later.

This story originally ran on Realtor.com.

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